Ronald McDonald House Charity has many exciting and new ways of reaching out to their supporters with different fundraisers for their organization. In order to keep RMHC available to all of the sick children and families who need their help and support, we as supporters and donors must help also. RMHC provides a plethora of fundraisers throughout the year for supporters to get involved with, including McHappy Day. McHappy Day will raise money for Ronald McDonald Houses in hopes of breaking the record this year. So, get involved and help families will ill children have a “home away from home”!
WHAT is McHappy Day?
In one of Ronald McDonald House Charity’s recent news articles, the supporters of RMHC are encouraging people in Australia to help break the record for money raised on McHappy Day. McHappy Day remains the largest fundraising event for RMHC and the Helping Hands serve as a symbol of how RMHC provides services for families with very ill children, who need medical attention. RMHC informs the audience that “it really is through the help of individuals who extend their hand, either through donations or volunteer work, that has made RMHC what it is today”.
In one of Ronald McDonald House Charity’s recent news articles, the supporters of RMHC are encouraging people in Australia to help break the record for money raised on McHappy Day. McHappy Day remains the largest fundraising event for RMHC and the Helping Hands serve as a symbol of how RMHC provides services for families with very ill children, who need medical attention. RMHC informs the audience that “it really is through the help of individuals who extend their hand, either through donations or volunteer work, that has made RMHC what it is today”.
Toowoomba, Lockyer Valley and Darling Downs in Australia will have the opportunity to post a Helping Hand in their local restaurants. RMHC shares with their audience that “a $10 donation means that the Ronald McDonald Learning Program can purchase books and reading apps" to help children catch up on missed school work while they were out of school sick. Also, “$50 can provide a set of bedding for RMH rooms”. Across Australia, there are 16 Ronald McDonald Houses that need to receive support from this fundraiser. The McHappy Day fundraiser will last from October 1st up until McHappy Day on October 17th. Toowoomba, Lockyer Valley and Darling Downs residents can show support for RMHC by buying, signing and displaying a Helping Hand at their local restaurants. On McHappy Day, in addition to the Helping Hands, anyone can stop by McDonald’s Restaurant to make a donation.
HOW does RMHC capture supporters?
This article uses pathos, which is a form of argument by emotion (pg.40), to capture the audience’s emotions. By capturing the audience’s emotions, RMHC receives the power of gaining supporters. In TYFA, Heinrichs tells his audience that “registering concern for your audience’s emotions and then changing the mood to suit your argument” (pg.46) is the most important tactic for sympathy. RMHC isn’t necessarily looking for sympathy, instead they share true stories of ill children to inform audiences of what they need. RMHC tells their audience that the individuals who donate and support RMHC has made RMHC what it is today.
This article uses pathos, which is a form of argument by emotion (pg.40), to capture the audience’s emotions. By capturing the audience’s emotions, RMHC receives the power of gaining supporters. In TYFA, Heinrichs tells his audience that “registering concern for your audience’s emotions and then changing the mood to suit your argument” (pg.46) is the most important tactic for sympathy. RMHC isn’t necessarily looking for sympathy, instead they share true stories of ill children to inform audiences of what they need. RMHC tells their audience that the individuals who donate and support RMHC has made RMHC what it is today.
The emotion and pathos from this article allows supporters of RMHC to feel good about donating. The tool, pathos, can be described kind of like when you do an act of kindness. A simple act of kindness can make someone’s day, just like donating to RMHC can brighten a child’s medical future. Heinrichs tool of pathos draws emotions from the audience of RMHC in hopes that the audience will donate in order to break the McHappy Day record this year.
In this article, the McHappy Day fundraiser uses argument to secure that the audience will be willing to act, which is a tool that turns decison into commitment (pg. 26). Heinrichs’ tool, willingness to act, encourages the audience of this RMHC article to help them break the record of donations this year.
By using this tool, RMHC will most likely win over the audience and achieve their goal. This article focuses on Toowoomba, Lockyer Valley and Darling Downs in Australia. The people in these locations are being persuaded to help break the McHappy Day record. Getting the audience to be willing to act relates to when one bribes someone with something. If someone were to say, “I will give you $10 if you take out the trash”, I will most likely get up and take the trash out. The comparison works the same way with this fundraiser. RMHC tells their audience of all the positive outcomes that their donations will provide. The willingness to act tool encourages the audience to help RMHC break their record on McHappy Day this year.
By using this tool, RMHC will most likely win over the audience and achieve their goal. This article focuses on Toowoomba, Lockyer Valley and Darling Downs in Australia. The people in these locations are being persuaded to help break the McHappy Day record. Getting the audience to be willing to act relates to when one bribes someone with something. If someone were to say, “I will give you $10 if you take out the trash”, I will most likely get up and take the trash out. The comparison works the same way with this fundraiser. RMHC tells their audience of all the positive outcomes that their donations will provide. The willingness to act tool encourages the audience to help RMHC break their record on McHappy Day this year.
In this article, RMHC shows off their experience with McHappy Day. By showing off experience of donations from past McHappy Days, RMHC earns credibility with their audience. This tool of experience "enhances (RMHC's) practical wisdom" (pg. 73) and will most likely help them to achieve their goal of breaking the record this year. By telling the audience of the past donation records and their goal of breaking this year’s record, shows their experience.
In TYFA, Heinrichs tells his audience that “it is fine to brag about experience” (p.70).
This tool of showing off your experience is kind of the same as when someone is a war veteran. The veteran automatically earns credibility and respect from their audience. This tool is a good way to grasp the audience’s attention. By gaining the audience’s trust and credibility, RMHC will most likely achieve their goal and break the McHappy Day record this year.
In TYFA, Heinrichs tells his audience that “it is fine to brag about experience” (p.70).
This tool of showing off your experience is kind of the same as when someone is a war veteran. The veteran automatically earns credibility and respect from their audience. This tool is a good way to grasp the audience’s attention. By gaining the audience’s trust and credibility, RMHC will most likely achieve their goal and break the McHappy Day record this year.
WHY should you get involved?
By showing the audience of Australia that Ronald McDonald House Charity is a trustworthy and helpful charity to sick children around the world, Ronald McDonald House Charity will most likely achieve their goal of breaking the record of donations on McHappy Day this year.
In this article, Ronald McDonald House Charity does a stellar job of earning the audience's trust. In Thank You for Arguing, Heinrichs expresses the importance of earning your audience's trust to get them to do what they want them to do. The experience behind the Ronald McDonald House Charity projects throughout this article from past donations and by them striving to break this year’s record on McHappy Day. Heinrichs emphasizes on the importance of showing off your experience to your audience in order to achieve credibility with them.
I believe that Ronald McDonald House Charity also shows off their experience by having the knowledge of how to reach people to persuade them to donate to their charity. Ronald McDonald House Charity excels in the area of knowing how to get people involved with their organizations in order to keep it going. By promoting breaking a record on McHappy Day, Ronald McDonald House Charity gets their audience involved with their fundraiser and also with their organization as a whole.
This specific call to action provides a new way for supporters of the Ronald McDonald House Charity to get involved and help this organization grow. I challenge you to get involved with RMHC! You never know when you or a loved one may need the service of this amazing charity. If you missed McHappy Day, it's not too late to donate.
The outcome of McHappy Day was a success! With everyone's help, $3,600,000 was raised!
This one article can persuade people all over the world to get involved with the Ronald McDonald House Charity. Once an audience experiences or hears about the power that the Ronald McDonald House’s possess, they will for sure want to get involved.
By showing the audience of Australia that Ronald McDonald House Charity is a trustworthy and helpful charity to sick children around the world, Ronald McDonald House Charity will most likely achieve their goal of breaking the record of donations on McHappy Day this year.
In this article, Ronald McDonald House Charity does a stellar job of earning the audience's trust. In Thank You for Arguing, Heinrichs expresses the importance of earning your audience's trust to get them to do what they want them to do. The experience behind the Ronald McDonald House Charity projects throughout this article from past donations and by them striving to break this year’s record on McHappy Day. Heinrichs emphasizes on the importance of showing off your experience to your audience in order to achieve credibility with them.
I believe that Ronald McDonald House Charity also shows off their experience by having the knowledge of how to reach people to persuade them to donate to their charity. Ronald McDonald House Charity excels in the area of knowing how to get people involved with their organizations in order to keep it going. By promoting breaking a record on McHappy Day, Ronald McDonald House Charity gets their audience involved with their fundraiser and also with their organization as a whole.
This specific call to action provides a new way for supporters of the Ronald McDonald House Charity to get involved and help this organization grow. I challenge you to get involved with RMHC! You never know when you or a loved one may need the service of this amazing charity. If you missed McHappy Day, it's not too late to donate.
The outcome of McHappy Day was a success! With everyone's help, $3,600,000 was raised!
This one article can persuade people all over the world to get involved with the Ronald McDonald House Charity. Once an audience experiences or hears about the power that the Ronald McDonald House’s possess, they will for sure want to get involved.
Facebook post by RMH in Australia
Your support this #McHappyDay has helped to raise over $3.6 million for Ronald McDonald House Charities Australia! Thank...
Posted by Ronald McDonald House Parkville on Wednesday, October 21, 2015